freelancer
Email Verified Leeanna Nelson
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Member since February 17, 2022

Content Strategist, Marketing Specialist, Writer and Editor

  • $45.00  / hr
  • United States
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I am a strategic leader in all aspects of content creation, integrated marketing, and product and program development. I have 10 years of experience in creating and managing content, writing and editing with acute attention to detail, developing product/services roadmaps, executing comprehensive marketing plans, and project management. I enjoy motivating teams, creative problem-solving, business planning, and maximizing resources.

Specialities

  • Content Strategy
  • Content Calendar Development
  • Content Management
  • Content Marketing
  • Writing
  • Editing
  • Program and product development
  • SEO and website architecture

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Cancelled Projects

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Ongoing Services

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Experience

Senior Content Strategist

  •  Innovatis Group
  •  Jul 2020 - Sep 2021

- Created robust content strategies across 7 clients,
with ongoing implementation of short- and long-term
content calendars, covering 5 content channels.
- Identified strategic content marketing opportunities,
including maximizing SEO and leveraging user journey
research to produce new content and improve
webpage views.
- Led team of 3 to execute all marketing plans across
digital, social, email, program and membership
engagement, managing budgets ranging from $7,000
to $100,000.
- Improved email marketing average open rates from
19% to 22% for two clients in 8 months through more
focused and targeted communications approach.
- Directed launch of Asana project management tool
across marketing team and associated cross-departments,
a first for the company.

Content Strategist, Marketing Specialist, Writer and Editor

  •  Freelance
  •  Sep 2021 - Present

Actively pursuing projects in marketing, communications, PR, and publishing.

- Content Calendar development and implementation
- blog, article, and case study writing
- SEO implementation
- website content management
- editorial services for long-form work (copyediting, proofreading, developmental editing)
- Content Strategy development and implementation

Education

Master of Business Administration

  •  Lipscomb University
  •  Aug 2017 - Apr 2020

Bachelor of Arts - English

  •  Lipscomb Univeristy