Tell your peers you hired a copywriter for your website copy.
Show up and tell the world you’re there. And earn an extra 1K new eyes next month with a brand-new website copy.
It’s one of the best evergreen investments you can make for your business. You think it’s just words but I can assure you it’s not that simple. Your website is your 24/7/365 salesperson. Are you willing to do what it takes to get this done right? Can we come up with a game plan?
A copywriter’s 2 new eyes, fresh mind, and unbiased perspective could make all the difference in the world. I’ve experienced it myself and I’ve witnessed it a dozen times: you need an external pair of eyes to do the job for you.
But I’m warning you, the copy is about YOUR audience, not you. The easier they understand you the faster they’ll make a choice.
Your website should reduce resistance whenever possible and act like a soothing balm on your customers’ open wounds so they’ll call you by default. And state clear assurances that warm them up and remove any perceived risk of taking you on.
Let’s give it flesh and blood, shall we?
3-page website: $600
5-page website: $1000
Baseline prices include:
1. Initial consultation (asking a lot of questions to the point of knowing/understanding your brain and business)
2. Admin and calls. We’ll need to talk a lot.
3. Updating over email. So you stay updated on the project.
4. Research online forums, company reviews, reviews of alternative solutions, sales and customer support transcripts.
5. Interviews with customers to dig deep, think of them, and how they will benefit from the product/service. What did Chris help you with? What does Timothy do particularly well? Have you used similar services to Chris? What did Timothy do well for you?
6. Research/study product(s), ideal customer persona, market, company, subject matter, competitors, and keywords. On Facebook reviews, Google, Amazon, Trustpilot, independent review sites, etc.
7. Write down features and benefits.
8. Compare the benefits with other products.
9. Checking swipe files.
10. Coming up with angles.
11. Structuring/producing the copy.
12. Edits, edits, edits, and changes.
13. Delivery of the service.
14. Ongoing strategy discussions/recommendations.
Samples of my work
About Us – Chaps Chimney Services (only the About Us page)